Registration Information

• In order to take advantage of member services, a user has a option to complete the registration form. During registration, users are required to give certain contact information (such as name, email address) and create a password. This information is used to contact users about the services on our site for which they have expressed interest. Contact information (such as name, email and/or mailing address) also will be shared with other PopEast.com's family organizations and companies if you choose to receive communications and special offers from these companies. It is optional for users to provide demographic information (such as gender and age) and preferences (such as interests). However, they are encouraged to do so in order that we can provide them a more personalized experience on our site.

Secured Purchase Information

• When a credit card order is placed on PopEast.com, the customer's name, billing address, shipping address, telephone number and credit card number and expiration date are gathered. This is used to verify payment authorization, process your order, personalize your shopping experience, inform you of deliveries, deliver the merchandise to the proper destination and generate statistics. PopEast.com takes numerous precautions to protect our users' information. When users submit sensitive information via the Web site, the information is protected both online and offline.
• For all purchase information, PopEast.com uses Secure Socket Layer (SSL) underneath HTTP, providing an encrypted channel and server authentication, so that all such information is transmitted through a secured server connection. Before your order is processed online, your browser will make a confirmed identification that the transmission of all data is being made between your computer and with PopEast.com. While on a secure page, such as our order form, the lock icon on the bottoms of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to unˇVlocked or open, when you are just "surfing." You can learn more about SSL at www.SSL.com.
• While we use SSL encryption to protect sensitive information online, we also take several steps to protect user information offline. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a Customer Service representative) are granted access to personally identifiable information. Our employees must use passwordˇVprotected screensavers when they leave their desks. When they return, they must reˇVenter their password to regain access to user information. Furthermore, ALL employees are kept upˇVtoˇVdate on our security and privacy practices. Every quarter, as well as any time new policies are added, our employees are notified and/or reminded about the importance we place on privacy and what they can do to ensure our customers' information is protected. Finally, the servers on which we store personally identifiable information are kept in a secure environment, behind a locked cage.
• If you have any questions about the security at our Web site, you can send can email us or call us at 510.784.7600

• PriceHot.com is the sole owner of the information collected on this site. We will NOT sell or share contact information (such as name, email and/or mailing address) with any other companies.  PriceHot.com collects information from our users at several different points on our Web site.
• As a registered user, you should expect to receive an email welcoming you to our Web site. As a purchaser, you should expect to receive an email confirming your order, an email confirming your shipment, an electronic receipt and a paper receipt (which accompanies your order).
• As a customer of PriceHot.com you will be automatically opted in to receive PriceHot.com Catalogs via postal mail.
• We also communicate with users on a regular basis to provide requested services. We reply to users' inquiries on issues relating to their account via email or phone, in accordance with the user's wishes. For instance, when you use the "Contact Us" form or the "Feedback" form we use this information solely to respond to your questions and comments and to improve our customer service.
• On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account. However, these communications are not promotional in nature.
• We employ other companies to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and email, analyzing data, providing marketing assistance, processing credit card payments, conducting customer surveys, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.
• Our users are given the opportunity to 'optˇVout' of having their information used for purposes not directly related to our site at the point where we ask for the information. Users may optˇVout of receiving communications from PriceHot.com by emailing us or by calling us at 510.784.7600.

The PopEast.com site may have links to other Web sites on the Internet that are not owned or controlled by U6 Corporation. We are not responsible for the privacy policies or the content of these Web sites, nor does this mean that PopEast.com endorses them in any way.

If you've elected to receive communications form other companies, your personal contact information will be shared with those companies. We are not responsible for the privacy policies of those companies or the content of any Web Sites operated by those companies, nor does PopEast.com endorse them in any way.

Disclosure to Authorities
PriceHot.com cannot guarantee that all private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Policy. We reserve the right and may be forced to disclose any and all information to government bodies or government officials or third parties under certain circumstances or third parties may unlawfully intercept or access transmissions or private communications. Accordingly, you authorize PriceHot.com to disclose any and all information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringements or other activity that is illegal or may expose us to legal liability.

Further, you authorize PopEast.com to disclose your password, name, street address, city, state, zip code, country, phone number, email address and company as we, in our sole discretion, believe necessary or appropriate in connection with an investigation of fraud, gray market, intellectual property infringement, piracy or other unlawful activity. Specifically, this includes exchanging such information with other companies and organizations for fraud protection and credit risk reduction. PriceHot.com cooperates with law enforcement inquiries and other third parties to enforce laws, intellectual property and other rights.

Cookies
Cookies are small pieces of information sent from a Web server to your computer. These allow us to personalize, customize and quickly process and complete your shopping experience without having to continually request the same basic information from you. Cookies are not used to store any personal information such as name, address or payment information.

If you do not accept or if you remove our cookies, you will not be able to complete a search or make a purchase on our site.

If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users of this by email. Users will have a choice as to whether or not we use their information in this different manner. . However, if you have deleted/deactivated your account you will not be contacted, nor will your personal information be used in this new manner. We will use information in accordance with the privacy policy under which the information was collected.

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